A Small Team With Big Dreams

The Company

yetpluslogoblackYiva Electric, formerly registered under the name Yiva Electric Trading was established on 1 April 1994 by Mr. Adam So who today remained the Managing Director of the company. Adam began the business by trading electrical products sourced from a local wholesaler, but quickly realized its market potential and changed the business model from trading, to Original Equipment Manufacturing (OEM) in 2000, under the brand name YETPlus.

The following year, Yiva Electric Sendirian Berhad was incorporated in Malaysia as a private limited company. Moving from a shop lot to Kepong Light Industrial Zone in 2004, Yiva continued to build on expansion efforts with its first overseas manufacturing plant investment in 2005. In a relatively short span of time, Yiva had diversified from merely selling electrical products to becoming the brand owner of YETPlus. It was also appointed a distributor for the East Malaysia & Brunei regions in 2007, as well as Master Distributor of Havells Sylvania’s products in 2010, and an OEM Partner of Philips. This year, the company acquired a new warehouse of 60,000 sqft and has expanded its reach to encompass a network of 40 Co-brand stores and 800 authorised dealers nationwide.

Adam So - Founder / MD
Adam So - Founder / MD

Recognition by Industry

awardsWe strive hard not just to build a brand, but to deliver our commitments to provide the best in quality to our customer. It does not matter if you are replacing a light source in your room or need to affix new light source for entire block of commercial building, every single product quality is guaranteed so you can have a peace of mind.

Nothing is greater than recognition from the industry leaders. That is why we are proud to be awarded Superbrands 2013 – COnsumer segment and HomeDec Quality Awards for 2 consecutive year.


Our roadmap starts with our pivotal mission which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

  • To become the leader in the industry by selling the highest quality product, and to provide the right lighting solutions to customers.
  • To be the preferred brand by providing innovative products while ensuring an excellent service mindset instilled in the organization.
  • To be a recognised brand globally and be MNC standard organization.

Our Vision serves as the framework for our roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

  1. 1

    To emphasize on people development and building teamwork where people are inspired to be the best they can be.

  2. 2

    To practice performance first culture, providing equal opportunities to employees from all levels.

  3. 3

    To provide a progressive and positive working environment to elevate company to a higher level.

  4. 4

    To ensure our products are always maintained at the highest standard and quality and to give customers the utmost confidence in our brand.

7 WOWs

To ensure our company achieves its Vision and Mission, we reorganized the company’s structure and “Way Of Working” (WOW); and implemented 7 key areas to be achieved in 5 strategic years;

  1. 1
    Product Innovation

    Continue to provide innovative product designed by Malaysian; providing a product that is simple yet makes sense.

  2. 2
    Trade Fair

    To participate in both local and overseas trade and consumer exhibition in an effort to create more awareness and branding.

  3. 3
    Organization Development

    To restructure organization chart to a MNC standards organization.

  4. 4
    People Development

    Invest on people development by enrolling department heads and key personnel in professional courses and trainings; in line with the effort to implement a professional, progressive and positive working environment.

  5. 5
    Supply Chain

    Implement a structured “WOW”, ensuring a timely and organized delivery to customer’s doorstep

  6. 6
    Information Management System

    Replace all obsolete system and implement complete IT solution from Customer Management System to Website. Providing a platform for customers to communicate with the company.

  7. 7

    We are doing our part in giving back to the community. Actively participating and organising charities and community services activities.

Management Team
People Behind The Brand
Adam So
Managing Director
Vincent Tan
General Manager
Felicia Chan
Finance Manager
Taylor Chong
Retail Sales
Calvin Lim
Project Sales

A Brief History Of Our Company

  • Launched
  • Awarded Sin Chew Business Excellence Award 2016
  • Awarded Golden Eagle Award 2016
  • Launched new SIRIM approved LED Driver for Ecobright LED Downlight Series
  • Launched ‘Million Dollar Club”
  • Launched ProShop – Consumer Touch Point
  • Awarded Philips Top Sales 2013 – LED System
  • Obtained SIRIM Certification – Platinum Series
  • New corporate head office at Rawang with largest warehouse facility in downlight segment.
  • Launched Platinum Series with PHILIPS Fortimo LEDisc
  • Awarded Homedec Quality Awards – Platinum Series – Premio Desire
  • Awarded Superbrands 2013 – Consumer Segment.
  • Appointed as Original Equipment Manufacturer (OEM) Partner of PHILIPS Malaysia.
  • Acquisition of a new warehouse in Rawang.
  • Commencement of Corporate Social Responsibility activities. Set up a Project Team.
  • Awarded Homedec Quality Awards – Ecobright LED Downlight 2013
  • First participation in consumer exhibitions.
  • Launched Employee Relationship Team.
  • Launched Corporate Website

Appointed as the Master Distributor for Havells Sylvania.


Appointed distributor for East Malaysia & Brunei region.


First manufacturing plant in Zhongshan China.


Moved from shop lot to Kepong Light Industrial Zone.


Incorporated as Yiva Electric Sendirian Berhad.


Commenced OEM and became direct importer from manufacturer in China.


Yiva was established as Yiva Electric Trading.

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