Yiva Electric, formerly registered under the name Yiva Electric Trading was established on 1 April 1994 by Mr. Adam So who today remained the Managing Director of the company. Adam began the business by trading electrical products sourced from a local wholesaler, but quickly realized its market potential and changed the business model from trading, to Original Equipment Manufacturing (OEM) in 2000, under the brand name YETPlus.
The following year, Yiva Electric Sendirian Berhad was incorporated in Malaysia as a private limited company. Moving from a shop lot to Kepong Light Industrial Zone in 2004, Yiva continued to build on expansion efforts with its first overseas manufacturing plant investment in 2005. In a relatively short span of time, Yiva had diversified from merely selling electrical products to becoming the brand owner of YETPlus. It was also appointed a distributor for the East Malaysia & Brunei regions in 2007, as well as Master Distributor of Havells Sylvania’s products in 2010, and an OEM Partner of Philips. This year, the company acquired a new warehouse of 60,000 sqft and has expanded its reach to encompass a network of 40 Co-brand stores and 800 authorised dealers nationwide.